Name: Spotlight Series: A Programs Mindset
Uploaded: 2025-07-16T17:30:12.442Z
Duration: 56 min 41 s
Description: Spotlight Series: A Programs Mindset

Transcript for "Spotlight Series: A Programs Mindset": Hi, everyone. Welcome to a program's mindset. I think it's our fifth spotlight series. Hopefully, you're able to read some of the fun facts that we have up about programs, and then I will dive into what you're going to learn today. So after this webinar, you should walk away with being able to answer, if not more than these meet these questions on the screen, but, you know, dive into what is a program. So how should we be thinking about this? How do you build a program? What are some things that can go into programs and how you measure that success, along with some best practices? And then we'll also dive into our actual programs, product where, we'll show you what powers a successful program, how do you interpret analytics in our programs, product, and then what's new and what's coming, which is always exciting. Before we really dive in, I just wanted to go over a couple housekeeping, rules. I know a lot of you have already seen this slide before, but, again, I'll I'll do the most important one. So follow-up and additional resources. You will be emailed a follow-up email twenty four hours after this email end from this email this webinar ends. So that will have the recording, any additional documentation, that we provide along with, a survey and, some information around our strategic consultant services, which we'll find out more about later on today. And then, again, the engagement tab. So if you have a question for q and a, please put that in the q and a section. And then also, you can continue to interact within chat along with your peers. If you have any comments that you want to drop in there, please feel free to do so. And then we'll be launching two polls during this webinar. So when the polls, get launched, you'll see an additional tab called polls next to chat, docs, and q and a, and that's where you can submit your your answers to the poll. So without further ado, I would like to introduce our speakers. We have Sheila and Bianca from our strategic, consultant services team, and then we have Joe joining us again. Most of you would have saw him last month for our pages webinar, as he is the product manager, for programs. So I just like for them to tell tell a little bit about themselves, and, then we'll get started. Alright. Perfect. Thanks so much, Lauren. Hi, everyone. My name is Sheila. I'm a senior consultant on the strategic enablement services team. I've been with Seismic for going on six years now. And today, I'll be diving into kind of that higher level, what is a program, how do we think about it strategically at Seismic, and I'll share a little bit about our strategic enablement services. Hi, everyone. My name is Bianca. I'm also a senior strategic consultant on Seismic strategic enablement services team, And I am also been a Seismic going on six years. I have worn multiple hats stemming from presale through post sale delivery of our platform. So really excited to showcase the power of Seismic programs today. Hello, everyone. Joe D'Annagano. I'm from product management. I saw many of you last month for our session on pages, so good to see many of you again. I oversee our programs and pages solution. And today, I'll be talking to you a little bit about our most recent updates and programs as well as where we're going in the future. Great. Thanks for the introduction, guys. So with that, we're gonna kick off, our first audience poll and then, hand it over to Sheila. Alright. So it looks like we've got a decent amount of folks who are getting started on programs or who, are kind of, like, ready to learn more and ready to go. So I think that's a really good segue to what we're talking about next. So I will start with just kind of a high level about what is a program. So we like to describe a program as a set of activities and deliverables to drive a defined business goal. Another way to put that is a program can really be any kind of enablement initiative. So something happening in your business where you need to enable the field and and get them ready to perform, and you'll want to be able to measure that initiative. Right? So that's what a program is. So on this slide, we have quite a few examples that I will, go over. Hopefully, to kind of give you guys who are still, you know, getting your feet with wet with programs. Maybe you've done one. Maybe you're getting ready to do your first one. These are kind of like those different enablement initiatives that you can be using programs for at your organization. So just to kind of go through these, starting with a new product release, This is a very common example of a program, obviously, to help keep folks up to speed on your product suite, any features that are coming out, that sort of thing. Another could be a new sales play. So that's something that you really want folks to understand and begin to utilize in the field. That could be a program. Onboarding or new hire training, this is the bread and butter of many enablement, programs in general. So how you get those new fakes folks informed, ramped up, and ready to go. Another is new methodology rollout. So probably the most common here is a new sales methodology that needs to be embedded in the field. You can also do new tool rollout and adoption of that. So if you have a new platform that you're going to be rolling out to the field, maybe a new CRM or customer service software that would work as a program. And then if you have a big event coming up, like you're preparing folks for your scope, for a customer conference, kind of the prep and enablement around that could be a program. If you're rolling out new sales skills training or even an entire skill development motion where you're where you'll be doing assessments and really focusing on skills with the field, that could be a program. And then also, if you work with partners that you need to enable as well, that could be a program. So kind of like I said, the idea of providing these standard examples is just really to get your wheels turning. Maybe you've considered using programs for one or two, but not all of these enablement initiatives, and there is just always an opportunity to do more in programs. Alright. So next, I will review the enablement effectiveness cycle. So this is our best practice on how we roll out a new enablement initiative with programs. It's also how we run things internally at Seismic with our own, enablement function. So we always follow these four steps that are here on the screen, plan, enable, engage, and improve. And we follow these stages every time by really just slowing down and following a structured process. It can help you analyze if the program is working earlier on and then give yourself time to course correct anytime that it's not. So to give a quick overview of all these stages, first, obviously, is the planning stage. The key here is to always start your planning with desired business outcomes in mind. So think about those overall company objectives that you're trying to hit and make sure your enablement programs and your goals for those programs are aligning back to those. Next, you enable. So that is where you're designing and delivering the program to the field. The best practice way to do this is to always have a lesson or self paced training, so that would be the learning function of your Seismic platform. Typically, there's also some sort of a live session that goes along with the program and then also a page. So that page is really kind of that main content resource with all the information needed about the program housed in one place. Next is the engage stage. So that's where you kind of review and see how engaged end users are with the program materials. So So for example, are they taking the lessons? Are they clicking on your page and viewing it? Are they sharing resources provided on that page with their customers? So that's the really powerful thing about programs. It allows you to track all those different engagement pieces in one place, and it also gives you an organized place as an enabler to see all of those enablement initiatives that you've done. So for example, say you get to the end of the year and you wanna go back and say, you know, what all did I do as a review? If you're using programs, you'd have all the programs that you ran and the results right there in Seismic, which is super powerful to have. And then last is the improved stage. So kind of based on the results that you see, both with engagement and then whether those engagement metrics are correlating to the business change, KPI improvements, those benefits that you're after. You can kind of analyze that, make the necessary changes that you need to do to your program, maybe to your training, your page, whatever it is you're delivering, and then kind of iterate and make changes before you run that program again. This next slide is measuring effectiveness with programs. So it's a bit more of a detailed slide, and it kind of shows those steps for planning out your create and creating and measuring your program. Kind of thinking of it from more of, like, a rollout or project management perspective. So the key steps here are set your goals and your strategy for the program, then you will obviously design and launch the program. So creating that training, creating your page, creating the resources that go along with it, and then you'll start to measure that engagement of the program. After that, you start to evaluate your behavior changes such as are they sharing the content we want them to be activating with customers? If you are using Seismic meetings, are they saying certain words in meetings that you can track as well? And then start to compare that engagement with the metrics and outcomes that you're looking to impact. So based on whether you're seeing that correlation or not, essentially, between those high engagement folks who are really using all the resources provided and performance improvement, like, whether or not you see that correlation can really help you to understand, if the enablement that you're doing is working. Right? And then if it is, you know, you can keep doing what you're doing, stay strong. And if you need to pivot or, you know, kind of change things, iterate before you repeat the process, you have that information right there. Alright. Next, here are some programs best practices. So these are best practices we recommend that you follow as you're building out your programs. First is to always start with a learning brief. So this is kind of a key part of that very first planning phase. The learning brief format provides a place for you to fully bake out everything you need for an enablement program. Everything from how we're gonna deliver what's needed, who are the resources, what are the metrics and objectives, who are the SMEs on the program. All of that's outlined in that learning brief document, and then it gets uploaded and tied to the actual program in Seismic. So as you start collaborating with other folks who are working in the same program as you, they can easily go within and see everything on the brief to get up to speed. Bianca is actually gonna show you this in her demo portion in a little bit, so that'll help make that come to life for y'all. Another recommendation is to follow page best practices. So this is super important for a few reasons. Like I said, first, a page is essentially the container for the program. So we want to make sure, it has what is needed on there to measure the right things. But then also just following best practices as you're building the page so you have a nice looking design, you're giving that good user experience. It really immediately gives more credibility to the program. So folks will take it more seriously. They're impressed with what they see. They'll be more likely to revisit the page, and kind of get a good experience out of that. And then the last best practice is data analysis to get leadership buy in. So this is really the process of kind of extracting that data from the programs. You can analyze engagement with the program, assets, and everything that was included in the program alongside those behaviors and business outcomes, the metrics that you were looking at, to get to a point where you have a story to tell leadership. Right? On, you know, here's how my enablement's performing. Here's where we can see the correlations. And that is something where really we come in, as strategic services. So just all of these best practices are things that we help our customers do in strategic enablement consulting. So on that note, I'll go on to the next slide to go over a quick customer story. This is an example case study by Ascensus. So this is a customer we worked with on my team in strategic enablement services, and we supported them actually in a few different areas, skills, governance, but also ran our enablement analytics program offering with them, which is our offering that goes along with Seismic programs. We worked with them to establish kind of that whole new programs mindset and also to build and launch their first program for a product launch. They had just a really great experience using programs. It helped get leadership visibility into linking that engagement data with seller performance and kind of just ultimately helped them. They shared view enablement in general as more of a strategic growth driver at the organization. So it was a really good engagement, and they had a really great experience. So next, I'm going to hand off to Bianca and to, show an example demo of building a program. Alrighty. So great to meet you all, and we're gonna walk through how to build a program today. Before I do a live demonstration of how to build a program, just wanna showcase that it's honestly really simple. As far as what data is needed to feed into a program, it's really just three key pieces. So those three key pieces are going to just be the content, the audience, and the launch date. And those are the only three things that we really need to power Seismic programs. So when it comes to that, that's what we're gonna showcase today and how easy it is to get set up. Of course, there's a lot that goes into building an actual program and something that, you know, a lot of people are building when they think about programs is new products launch. As Sheila pointed out on her slide, there is multiple different types of programs you could launch. We are going to take it through the lens of launching a new product because that's one that clients are doing all the time. It's a repeatable one and something that makes it really clear and concise for everyone to kind of wrap their heads around. So we'll start with launching a new product for the sake of today. That product in our demo environment is going to be called Fortress AI, which is the product. So I'm gonna start sharing my screen and take you all through that. And let me just see it. Let me know when you are all in bar. We will see this. Okay. So if you are new to Seismic programs and you're starting to build it, about 50% of you are, you might have noticed this really fun little tab over on the side called programs. So this is where you're going to start building out your programs from. It's right under a couple of the icons over here. And when you come into the program's dashboard, yours will probably be blank. There won't be anything in here just yet. Seismic's probably going to be prompting you to build a new program off of a product page. As Sheila mentioned, the page is a critical piece of building a program. If we're thinking about the product launch example, when we're creating a new product launch, a page is really going to be a super easy clean way to ensure that everyone has the what to know, what to say, and what to share about the new product launch. So I'm gonna show you an example of a page. I know that we did a pages reimagined webinar last month. So if you didn't have time to check that out, please review the recording. It has really great tips on there. But for sake of example today, I'll show you one that's already built, and we'll kinda walk through that. So, again, Seismic Programs is gonna let you know, hey. You should create a program from one of these pages. If you're unsure or don't want to yet, what we'll do is actually instead create a new one up here and create a new program. Slidesbrick is going to have a couple different templates available for you. You can start with one of these in here if you're creating a new sales point like methodology or launching a new narrative, the product launch template. And what these templates do is they actually just provide you an outline of what success metrics Seismic believes are associated with something like a product launch, which is going to be page views and content views and live events, and some tasks associated with a product launch. For today, I'm actually just going to use a blank program because I wanna show you all how easy it is to actually get one stood up from scratch. So again, today we're launching a new product called Fortress AI. So we'll give this program a title right here. We'll title it for the launch of this. And as I mentioned on that specific slide, there's really only three key pieces of information needed to get this program stood up and have Seismic start measuring the analytics. So over here, we're going to first attach the content. That is going to be the page. So we'll go in, and we will attach a page from the library. Or if we don't have one yet built for the product launch, we can create one from scratch. Again, we did do that webinar last month, pages, reimagined, showing the step by step on how to create these. So I'm not gonna go through and show you the whole thing. I'm gonna show you a built out one though, a built out page so that y'all can see what it looks like to have a well built page for a product launch and why that's so important. Here's an example of the Fortress AI product hub for our new launch, and this page is crucial for leveraging the power of seismic program analytics. Because once you point your program to a content page, the live training videos, any type of demo videos, the digital sales room usage, all of that data is going to start feeding into the seismic analytics in the programs area and will automatically start being tracked within there. If you are a seismic learning customer, this is going to be crucial to ensure that all of your training data is also going to feed into the seismic analytics tab within programs as well. Any of the training that's associated on this page is automatically going to be tracked by seismic program analytics. Joe is going to show you an example of all the program analytics that we're going to be analyzing, but just for sake of example, I want you all to start thinking about adding a page to your program means that all the content associated on that page in the engagement with your enablement is what is going to power the analytics and really give you that insight into understanding, is my program being effective or not? So we'll transition back over to the program piece right here. So, again, I'm gonna go in, attach that product page that we already have built. I'm gonna find it within Seismic, add that in. So step one, now complete. The second piece is the audience. Here is where you're going to define who the program is targeting. This is crucial for the analytics, of course. So you're going to want to decide which user groups you're targeting for this program launch to compare perhaps managers against each other to understand which teams specifically are really adopting the new product launch. So we'll pull those in. And then the last piece is going to be that launch date. So the launch date tells Seismic when to begin pulling the engagement and performance data into here. Now that we have those three key pieces, Seismic has all the information that it needs to start powering the analytics tab. But before I hand it over to Joe and he's going to showcase to you some of these pieces, I really wanna call out some other areas of this program's overview that is going to be super crucial for you all to pay attention to when you're building these. One is gonna be the success metrics. So a program is successful when we define what success looks like, and we need to tell Seismic what we are, as enablers, identifying as successful for this launch. When launching a new product, we wanna make sure that people are completing the lessons if you're a Seismic Learning customer. If you're a Seismic Meetings customer, we wanna make sure that they're using the right keywords within their meetings about the new product launch. If no one's mentioning Fortress AI, that might be a problem. They might have completed the lessons, but they don't know how to talk to it. So we need seismic to identify and measure that it's tracking the right things within here. And then if you're also leveraging the CRM data enrichment app, you'll be able to pull in any type of CRM outcomes that you're really hoping to target right here. I would say the most important pieces are, are we influencing more revenue when it comes to a new project launch? And what are the influence one opportunities looking like? And there's a few other success metrics that are coming from outcomes data. I would really say that those are huge for clients who are creating new onboarding programs and playbooks associated with that. We wanna see, hey. Is our new onboarding program going to accumulate the time average time to first close deal quicker? So we can say, yes. Our onboarding has actually ramped to it reps quicker. But for the sake of today's program with our product launch, this is what we care about. So we're gonna tell Slidesmaid to look at success in those areas. Something that Sheila mentioned that is really important is the learning brief. So this is just an area to look like a blank area, and some people could keep it blank, but this is actually really, really crucial to launching a program. As a strategic consultants, we work heavily with our clients to collaborate with their stakeholders and leadership on this learning brief because it really helps align everyone around those four pillars that Sheila mentioned earlier. So the plan, enable, engage, and improve pieces are the core of effective enablement. So by adding a program brief right here, it's going to serve as the living, breathing document that will guide execution, help track roles and responsibilities across the team, and it becomes your reference point for measuring the impact of the program over time. Some of the questions that you might also wanna anchor in this document are going to include, did engagement drive the behavior changes we hoped for? Did those behavior changes result in the business outcomes we expected? And if not, what adjustments can we make for next time? So, again, because this is a living, breathing document, we are going to house all of the knowledge we have from this program launch and product launch to apply to future ones, and we'll do that through powering it through this learning brief here. This brief will not only ensure that your program supports skills development in the field and drive towards real measurable behavior change. It's really not just about content consumption, but we wanna see, hey. We launched this new product. Are people talking about it? Are they trained up on it? So, one last tip I'll give you too is going to be that if you are a Seismic meetings customer, over on the side panel here, I'm gonna scroll down and you'll see some meeting topics right here. This is where you are going to select those keywords that we're measuring reps talking about within their meetings. Are they referencing Fortress AI? Are they doing proper discovery, and how are they speaking about Fortress AI when they are? And maybe we also wanna understand, are they selling on the value of Fortress AI as well? So, again, choosing those meeting topics that we have preconfigured within seismic meetings is going to let the analytics know what to scan for and where to bring those up. So Joe is going to showcase the power of all of those analytics together. But, before that, I just wanted to show a fully built out example of the program's piece and give you a little bit of an understanding of what the brief could look like, but some of the dates and everything like that. So these are all key pieces that us, the strategy team, will really work with y'all on building out is what does a brief actually adequately look like and how can we align on that. It's a living, breathing document that we'll pull in from Seismic and create together. So happy to showcase what some of that is in the future. But, again, from today's example, this is what a sorry. This is what a built out program will look like once it's done. So we'll have that brief attached within here, a snippet of the brief within this area of the program's overview. You can use aura to summarize the attached to brief to just add that in. Again, keep stakeholders aligned within here. And once this starts powering and since we've already launched, we're going to start seeing some activity of the page, those dates configured within here, the groups, and the meeting topics. So now that we have all this in here and we've shown you how to build it, I'm going to then transition it over to Joe who is going to explicate what analytics we want y'all to pay attention to. Thank you, Bianca. Great example of how you can set up a program and all the power of programs to help you do that and and and track the right kinds of things. So I'm gonna now focus on the analytics portion of our solution, and all the insight that you can gain out of that. I'm I'm particularly gonna point out some of the things that we've been working on past six months, to help you do that. So I'm gonna show some new features that many of you may have used and might be new to some of you. So let's dive into it. Alrighty. So, we have a program here similar to one that Bianca just set up, and let's take a quick look at what's in this program. Just like Bianca did, I use the page to bring all the content on a page, into this program. In this case, we've got a variety of case studies. Here, we have a live doc sales pitch deck. We have a DSR template. We have some videos. We have all sorts of stuff on here that can be used as part of the program, including lessons and paths. And so if we jump over to analytics, all that setup that Bianca just showed you, selecting the audience that you care about, the content that you care about, and the the launch date and the time frame that you care about, fuels all the analytics that here that's over here. So it's all pre filtered or based on the on those factors, which means that users that you don't really care about, their activity is not gonna be counted. If there's activity before the launch date that you wanna ignore, such as, like, testing data, that's all gonna be ignored. And so those are the things that you don't have to worry about when you're taking a look at program analytics. Some of the things that you would have to do if you were trying to configure this in one of our other insight solutions. So, just from adding that content and the users and the time frame that you care about, we have data already here on page views, content views, lesson completion, and a whole variety of things I'm gonna show you across these different tabs. The first area we're gonna take a look at is activities. Activities is what we consider the first line of, actions that are happening between the, users in your in your program and the content you created for them. So the page that you created for them, the content on that page, what's going on there? You can see things like, alright. How are you looking seeing page views over time, from our users? And if you wanna break that down by different user groups, here you define the different user groups that you care about, and you kinda see that breakdown, see who's who's engaging. Here we see a number of 910 page views. Sounds like a decent number, but it it may be, you know, a little bit hard to tell if that's really the target you're you're going after. One thing that we've added in the past few months is a way to take a look at this number in a different way. Rather than looking at the total amount, you can take a look at the view rate. And this is gonna tell you the percent of users in your audience who are taking a look at that page. So this gives you a different story. Only 10% of the users in your audience are actually viewing this page. That is probably lower than what you're expecting. And say you have a target you wanna hit, maybe it's 80%. You can set that here, and you can now have this nice card that you can take a take a look at, you know, every time you come visit this program to see how you're doing against that target. So you can do that for all these different cards. You can do that for content views, a whole variety of information here that might help you understand, you know, where you need to put your attention. Again, another example here, 2% of lessons completed. That's probably much less than you're hoping for. Gives you some nice actions to take on. Alright. This is something I have to address. And this is how we're hearing a lot of our clients using these types of dashboards to notice when things are going wrong, and act on it quickly. One of the newer areas we've added in the past few, few months is this area for template usage and content personalization. We heard from many of you that one of the main vehicles of, you know, communicating the the program is by using something like a DSR template or maybe a live doc. And so that's what we've added here, and you can now see how the, templates that you've created for the program, this digital sales room template, is being used by your team over time. You could see this about LiveDocs, see how your LiveDoc generation is going. Alright. So here are the LiveDocs being created from those files you've created. And then, perhaps you're looking at content personalization. You're interested in how users are taking content that you've created, adding it to Workspace, and further personalizing it for those engagements. So you can see those types of trends here, and these are all available down here as columns in the data table as well. So maybe you care about, you know, who is generating the most live docs, what type of act actions are they doing. And you can see detailed data about them by clicking into the user's name, and you'll get data on all the specific activities that user is taking. This area can sometimes take a little bit given there's a lot of data behind it and see if it loads. While we're waiting for that to pull up, wanted to highlight another feature that we've added recently. We heard from many of you that while the launch date is critical to understand when things are happening, sometimes you wanna take a look at data from before that point. Maybe do a before and after type check. Okay. So see here, hold up, and you can kinda see how Jessica took the content, viewed it, added it to workspace sometimes, perhaps downloaded it at other times. You can see these types of activities. Here's that live doc template and all the live docs that she created. Here are her lessons and which ones are overdue or perhaps not started. So a lot of detail you can get get on each of these users. So jumping back, yeah, let's take a look at maybe you wanna take a look at data from before the program started. And so let's go back a whole year. Let's go back now to February, and all these charts now adjust to show you data from before that. So you can see here, alright, there was a little bit of activity before the launch, probably as expected, but, you know, as expected, there was not really anything going on before this. And so this gives you some clarity as to, you know, are you missing out on any data? Do you miss place that launch date? Or perhaps you wanna do a before and after type comparison. And all of these data points adjust based off of, the time frame that you selected. If you wanna jump back to just looking at the the normal time range, just hit program launch here, and it's gonna jump you back to that normal range. Alright. Let's jump into the adoption tab. Over here, we have a whole variety of things that can be taken looked at. Here we focus on the engagements that your users are doing with potential buyers and customers for this program. And so are they sharing the content that, you prepared for them? Are they using the right terminology in their meetings with customers? These are the types of things that you can measure here. So here's a good example of, you know, if you were tracking this in real time, you probably would notice a significant decrease in live sense suddenly. And that could indicate maybe, piece of content going unpublished, maybe that means something else happened. But this is the type of thing you could act on quickly if something goes wrong, in the in the program. Whole variety of information you can take a look at here, and perhaps you just care about specific DSR templates that you've prepared as I noted earlier. We have this filter by engagement templates, filter that we introduced a couple months ago. And here, you can select just the template that you care about. So say this DSR template is the one that really matters to you. Now we're gonna sort all this data down to just those DSR the the usage of that DSR template. So before we were looking at total live sends of all the content in the program. Instead, now this is just the usage of that engagement template and how it's being used. So, a great way to take a look at this data, and all this is available down here as well. Okay. If you, have our meeting solution, you get some great value out of taking a look at the keywords that have been adopted, and Bianca showed you how you can configure that in the overview setup. But, you may also care about other aspects of the meeting. You know, what meetings had content from the program presented in it? So you see here, Jessica, 25 meetings with, content from the program. And she prepared for 6% of her meetings. So we are tracking when users are using our meeting solution in, before the meeting and and properly preparing for them. And then we're also tracking when clips from the meeting have been shared. And so these are good indicators of people who are doing their due diligence before and after the meeting, in a way to see if some of your top players are taking those types of actions. Alright. And I'll wrap up with our outcomes tab. Our outcomes tab is where if you have your CRM connected with Seismic, we can take a look at some of the revenue impacts that your program is making on your business. And so we have a variety of, success metrics here. Bianca shared some of them around influence revenue, influence win rate, active opportunities, and then and a host of other ones that could be configured here. And what we mean by influence in this case is, when content in the program is used by the users you defined in your program and those led to successful engagements. Live sends, DSRs, meetings where, the party on the other end opened and engaged with those act with those engagements, and, ultimately, that led to, a one deal. And so those are the types of things that we're we're tracking here for you to show you which of the deals that your team is working on, is actually being influenced by the content you've prepared. So, you know, this can again be broken down by the different user groups that you have here. You can always filter down this data. These filters over here on the left are very useful if you only care about specific piece of content or perhaps you just care about one, one group of users. Maybe you just care about account executives for the moment. If you want to see their numbers, you can easily filter that and get their numbers in one fell swoop here. So a whole variety of information here, and this is an area we're actually very actively working on right now. We've heard from many customers that they wanna see more information, more details about this. And so we are actually gonna be introducing a new tab here that's called opportunities. And, that opportunities tab is gonna tell you, the details about all these opportunities that have been impacted by the program. It's also gonna give you ways to further configure those opportunities to make sure that we're taking a look at the right ones. And so if there are ones that don't, quite meet the, right parameters for being part of this program or if you wanna configure that yourself, we're gonna give you some options to do that. So a lot more to come in this area of the product and a lot more detail. You're gonna be able to see about how you're making an impact on your business. Okay. I'm going to jump back and we'll quickly do a slide on our road map. Alright. So a lot of the things that are on our 2025 road map, I've already covered, but I wanna highlight just a few more things. You know, we are focused a lot on how we can continue to give you more and more insight about the meetings that your reps are using or are having with your customers. A lot of the content you prepared ultimately is gonna be in those meetings, and so we think it's a really important place to be able to get that insight. But, you know, how are people reps preparing for the meeting? What are they doing to follow-up? Are they saying the right kinds of things? And we're even gonna be using AI to help detect the right types of, you know, sentiments and confidence, and those are the factors that are being done in meetings to help you understand, you know, how your best reps are performing and maybe where your reps could use some more help. We also wanna incorporate our learning solution more and more into, into programs. And so, being able to activate lessons and learning journeys directly in programs is coming. And then we have a pilot going on right now where you can track various skills that your associates might have or your your associates are looking to build, in the program. So you can see, how they are growing throughout the course of the program or how their skills may be impacting, some of the outcomes of that program. We're looking to help you increase field engagement. You know, ultimately, these programs are great that you're all running, but if the field isn't engaged, then what does any of it matter? Matter. Right? And so we wanna give you tools to help you do that. We've recently, started a pilot on a, integration with Slack where you can connect Slack channels to your program, and this is gonna help you do a few things. Our our, Seismic Slack Aura bot is going to automate the response to questions from the field. And so if the field is asking you a bunch of questions about the program and we can find that answer in Seismic content, it's gonna automatically answer that for you to ease some of that burden of of engaging the field. We're also gonna be gathering that insight and helping you prioritize responses that need to be given back to the field, and tracking the activity of engagement on the channel as a way to measure engagement with the program in general. We're also gonna, look to help you find great examples of customer meetings. And so your team is probably having thousands of important, meetings with clients and with prospects. And there's probably some great nuggets in there of places where your messaging has really hit home, your content was presented in a really great way. Aura is gonna be taking a look at all of that and understanding, okay, what are some great examples here and trying to help you find those that you could then process as an enablement team and perhaps share back out as great examples to share with your field teams. We are also gonna be looking to use AI to help you build pages. And so, you know, last season, we put out actually a bunch of great out of the box templates for pages, including a sales playbook, competitive battle cards, product hubs, event hubs, some great templates that have come from our experts at Seismic on what best practices look like. We're now gonna be, pushing that even the bounds even further and having AI help you build that page. And so you'll be able to interact with Aura, tell it what you're looking to build, give it the content that you want, and it's gonna fit it into those templates and build a great page for you. So this is some of these are the things that are coming into the latter half of this year. For analytics, we continue to invest a lot in our analytics. We know that the insight coming out of programs is super valuable to show the impact you're making on your business and help you continue to achieve more. And so we wanna give you more success metrics, including usage of various, engagement templates and, engagement metrics that, right now might not be the easiest to track, and then, give you insight onto what was clicked on a page. A lot of the insight we have here right now is about, the content no matter how it was engaged with, but we wanna give you insight on the journeys your users are taking. Are they getting to content from search? Are they getting to content from the page? What types of interactions are they having on the page that can show you whether that page is very valuable or maybe something that is not really hitting the mark right now. I talked a little bit about, you know, more insight that that can be coming from the CRM. And then we want to continue to have AI help with revealing insight to you. And so giving you more tools to get the insight brought to you rather than you having to go dig for the insight yourself. So a lot coming here on the program's road map, have worked with many of you, to hear the voice of our customers and understand your needs. So we hope that this is, you know, some of the paths that will help you achieve more in the future. And please reach out to me if you have any more ideas or thoughts, to help us build out our road map. I will shift it back to, I think, Sheila next. Alrighty, guys. So hopefully, everything that we shared today was helpful and got your wheels turning on just new ways that you guys can use programs, the overall power of programs at your organization, and just kind of got your wheels turning and, answered some of those questions. If you guys are still getting started though, I did want to let you know if you could use extra help, either following the best practices I went over, establishing that process for measuring ROI and using programs, all of that. We do have a services offering that I mentioned a little bit earlier that can help you do just that. This slide is kind of an overview of what that offering provides. But high level with this engagement, we just help establish that new mindset for your organization. We'll provide guidance on defining metrics for your enablement programs, work with you on establishing those learning briefs, help you build out a program if that's helpful to you, and then just really guide you on how to analyze data and present insights to leadership. So if you want to learn more about this services offering, or honestly any of the other strategic enablement consulting we provide, you can scan that QR code on the left hand side of the screen that will take us to or that will take you to our landing page, and you can fill out a form there to schedule time to meet with us and discuss that more. We have another QR code on the right hand side of the screen. We would love to hear your feedback on this webinar, so you can get to that survey by scanning the QR code on the right. We actually also have both of these q QR codes in that docs tab that you see between chat and QA. We're gonna navigate over to just bringing everybody back on stage to go through some of the QA. So if if I move past this slide and you're still after getting those QR codes, you can find them on the docs page. Alright. So we'll get into questions. Alright. I think we can just go down the list here on some questions. But, Lauren or anyone on our team, if there's any that really stand out to you, please let us know. First question from Todd here. Do you have a training video on analytics? We have a variety of, material about program analytics, about analytics in general that might be helpful for you. I know we have Seismic University courses. We have, product documentation. So, I'd work with your customer success team to, you know, see what resources they can help you with. And, yeah, we I think, there should be plenty of material to help you get started. We had a similar AI bot answering program related questions in Salesforce. I know our Aura solutions are being built to be accessible on variety of other tools such as Slack and Salesforce. And so something like this may be possible. We probably need to get into some of the details to to see if that's something that would work out of the box for you. And Go ahead. Sorry. I was just gonna say I see a question about some CRM specific pieces. So as long as you have the business data enrichment app turned on within Seismic, we will automatically be pulling in those CRM business outcomes data into the program itself. So it's filtering exactly over from what Seismic is considered any type. I think the question was actually from Jack about if it's moving to closed one. It's pulling directly from that Salesforce data if you have, closed one within Salesforce. Alright. We have a, question about can you add folder level to programs? This may be referring to, like, library folders or maybe doc center folders. You can add any, set of content to programs. Today, we demonstrated using a page to, add content to a program, but that's not the only way to do it. So if you have a folder of content, you can select all those and add them into a program. You can actually do that straight from library, which might be the easiest way to do it. So, I'd recommend testing it out and, you know, see if see if it's gonna work for you. Mhmm. I see a couple of questions on insights. I think maybe just going over, like, how does programs and insights we get here and capture differ from our insights. Like, so is it, like, you know, just an easier place for them to go and find those insights? And, like, I think we can probably check off some of the insight questions that are coming through. Yeah. Absolutely. So all the data that we show on the programs is the same data you're gonna find in Live Insights, in other parts of our product, or if you go straight to Snowflake and wanna use another BI tool. The real benefit of programs is, I think, one, the ease of setup as Bianca showed. All you have to do is add a page which you've probably already built, define the audience you care about, and set the time frame. If you were to do this in live insights, you'd probably have to do it over and over again for a bunch of dashboards, in a way that might be kind of, you know, difficult and annoying to have to do. The other thing is we've kind of already oriented the analytics about the different phases of program execution and built in the CRM analytics kind of straight into into the process. And so, you know, you could try to recreate our program analytics in a different tool, and if that's where you prefer to work, you could. But it would likely be a lot of effort compared to using using what we have. And program analytics is gonna continue to get the benefit of further investment from our team over time as it gets better and better and shows you more and more insight. Something I'll add with that too is the I answered this on the chat, but for everyone to know, when it comes to the difference of seismic program analytics versus live insights analytics, program analytics are designed to be really centered around something specific that we can then become very agile in proactively making better. What I mean by that is when we're launching something like a product or launching new sales methodology or a new onboarding program, for instance, we we wanna be able to be tactile and agile to be able to analyze analytics and recognize which users or groups at large are not adopting the new program so we can get ahead of it. So what Joe showcased today when it comes to, hey. Like, we're seeing that maybe we launched this new onboarding program, for instance, and across the five sales groups that we launched it to, some of them are not completing their training. So we need to ensure that before we get to to the end of the year and realize one train one user group team is really far behind in their enablement, we can proactively get ahead of that by just looking at the program's dashboard and recognize that and release some instructor led training, some more you know, bespoke training that will help those individuals. So we really wanna use programs to center the whole orchestration around a specific piece that we are launching that can help us get ahead, be proactive, agile, and all of that. I know we have a few minutes left. So maybe just round off, we have obviously, said it quite quite a bit. Right? Like, we have the pages webinar last month in our best practices that we've shown its content on a page to pull into a program. But I I saw a question around, can we just add a live doc? Right? Does it have to be on a page or can we just add content in? So maybe just clarifying that a little bit for the for the folks. Sure thing. Go ahead, Nia. Yeah. So when you go into that initial three key pieces to launch the program, when you click on the content piece, you don't have to go in and choose the page. You can actually just click the content tab and go search through the library for any type of content. It could be multiple pieces of content. Maybe you just really care about a live doc, video, a demo, a specific training. It could just be five pieces of content that you're creating the program around. Does not have to be a full page, but the full page is going to give you a deeper layer of insights understanding, but you could go look at content. Yeah. I do it. So, I I create our customer newsletters, obviously, using Seismic. So I pull in all the Seismic templates, but then also anything that I pull out to, our teams as as well. So just wanted to clarify. It doesn't have to be built on a page. It's our best practice because you if there is benefit there, but you can pull in any piece of content and get the analytics. Okay. So we we have a minute left. I think we answered most of the questions or themes coming in. Again, this this webinar was really not just to dive into our programs, product and what that is, but to really understand and start thinking about your enablement strategy and how you build programs, within your enablement strategy. So I'm hoping the first half of this session was more educational on that point and then, obviously, digging into how you can further measure them, with with Seismic programs. So if you don't have programs and you are interested, you can definitely reach out to your CSM or your account executive, to explore these options further. And then if you do have programs and you're not using them, hopefully, this sparks some interest for you to just start attaching some content in there. Right? Like, if you already got pages built, like, let's look look at the analytics, see see what, let's see what's going on. And we look forward to seeing you guys next month, for our aura spotlight series. And also next week is our peer to peer session. So, if you haven't signed up yet, please do, and it will all be, compiled for you in our follow-up email as well. So thank you so much to Sheila, Bianca, and Joe. It was great having you on today. I thought this is a great session, to learn about programs, and, yeah. Thanks for all your time and effort, that you put into this.