Name: Spotlight: Create Once, Personalize Everywhere with Tiled—Interactive Content Evolved
Uploaded: 2025-11-19T18:16:10.892Z
Duration: 51 min 46 s
Description: Spotlight: Create Once, Personalize Everywhere with Tiled—Interactive Content Evolved

Transcript for "Spotlight: Create Once, Personalize Everywhere with Tiled—Interactive Content Evolved": Hello. Welcome, everyone. I know we saw some people trickling in, but we're gonna go ahead and start, the webinar to make sure that we have enough time to cover our agenda today and then also leave time for you to ask our panel questions. So I'm excited, for this spotlight. We're actually spotlighting our partner, Tiled. So create ones specialize everywhere with Tiled, so interactive content evolve. You'll see some fun facts here around interactive content, around speeding up the buyer experience and sales journey and conversion rates. So, again, you can also answer some of the fun icebreaker questions, in the chat so we can get to know you a little bit better, and what your hopes are for interactive content. With that, we are joined today by Tom and Sterling, so our partners over at Tiled. They're gonna bring you through our agenda that we have. So an overview of tiles. So I know we have a mix of people here that are might already use tiles, are here to learn and are curious about what tiles is. So we'll do an, an overview. We'll have, some interactive content use cases that we'll go through, a customer example, for example, from Expedia. Then we're going to dive into the new builder. See it in action with Sterling that's coming out in winter, and then we will have our q and a. So we will have at least fifteen to twenty minutes for you guys to ask questions, and interact with our panel. But before we really kick it off, I just wanna go through some housekeeping rules. I know that some of you have seen this multiple times, but I think it's important for people that are new to the Spotlight Series webinars. I would say, you know, these webinars can be bandwidth intensive. So if you're having any lag or issues, remember to close any extra browsers that you might have open. We will send a follow-up with the recording. These become on demand recordings after the event happens and any additional resources and contexts that we feel is appropriate for you to know after this webinar. And you can also find it in the new community. So in terms of one of the biggest points here, in terms of asking the panel questions, you'll see on the right hand side, you have chat, docs, and q and a. Chat is really to make to for commentary, and to say hello to your peers and things of that nature, maybe share how you're using Tiled today. Q and a is what we are going to look at, when we when it comes to the Q and A session. We might be answering questions throughout the webinar, but we'll save majority of those questions, for our live Q and A. So please put your questions that you'd like answered by the panel in the Q and A section. And then lastly, we do a poll that we're going to kick off, with, but, in other webinars, if we have polls, your participation is very much encouraged, and they usually last about thirty minutes, so we'll see everybody's answers as well. With that, we are going to kick it off with our poll. How familiar are you with Tiles and its interactive content capabilities? You are either very familiar, you're building in Tiled today. You're familiar but you haven't started using it yet, Somewhat familiar and you're here to learn more, which is great. Or you've never heard of it, but you're interested in interactive content. This just allows us to gauge the audience and what you guys know. Alright. So it looks like we have some people that are using it today, other people that are they haven't started yet but you're very familiar, and then majority of here is somewhat familiar. I've never heard of it. So this is a great educational, session for you to come to and learn more. So with that, I'm going to kick it over to, Tom to walk us through the points. Thank you, Lauren, very much. Hi, everybody. My name is Tom Hewitt. I am the vice president of partnerships and business development here at Tiled. Joined today on stage with our, partner for strategic accounts, Sterling Frandsen, who is our expert in all things, seismic and our Tiled partnership. And, we would first, we really wanna first thank you for having us, but also, we look forward to, sharing with you who we are at Tiled, you know, why we bring so much value to our existing clients, what is the art of the possible inside of Tiled, and what can be created with micro apps in that particular format. And then subsequently after that, pass it along to Sterling for a deeper dive, into, our new builder and personalization capabilities. So, with that, I, I'd like to start with, you know, the expected outcomes for everyone here that's, at this webinar today. Like, what are we here to try to learn more about? I think the poll was very helpful for us to understanding who was in our audience. And, really, at the end of the day, how do we make sure you understand why Tiled is a valuable tool in your content strategy? What is possible through micro apps in that particular format, and how you're gonna deploy that across, your audience, whether that's internal or external facing. So I think first and foremost, as as everyone would like to understand what Tiled is from a content platform, like to sort of take a step back and think about that a little bit more. And, you know, the message we really wanna get across more than anything is that we're we're an assembly platform. Right? We're not here to replace your design and ideation strategy where you bring your assets into a specific, platform or software to start curating your message. What we really wanna do is meet you where you are in your content journey. And I think everyone here on this call is at different phases in their content journey. Some are experts. They know how to get design to format and deployment really effectively at a very high scale, and some are just sort of, you know, maybe working through, like, is there a better way to do that than with PDFs or PowerPoint? Right? And I think that's a really common, a common part of the conversation when people start to really look at, what is possible through micro apps. So where we can understand that more, we can help more. Right? Meeting you where you are to get you to where you wanna be and to make sure your message resonates with your audience because that's the most important thing. Right? And not only does it resonate, but how do you understand that it resonated. Right? Like, a message is nothing if it falls flat on your audience. So understanding how it performs, where it can be better, how your audience is responding to that, and and where you can go to meet them where they are as well. So we wanna make sure as storytellers, we're armed with all the necessary tools to make the most to get the most performance out of that message in that journey from content creation, formatting, and then subsequently deployment. Now when we talk about performance, everyone's wanna go wanna go going to wanna lean in right away to ROI. How do we make money on something like this? How do we connect with more leads? How do we, get to our prospects better? All of those things that come in with, like, making sure you have the right presentations and proposals in place. We have a few statistics to share with you that give you an give you an understanding that I'll lean into more going forward on, the intelligence format that the intelligence capabilities that micro apps have. But with our clients that are leveraging it today, from a revenue growth standpoint, we've seen, you know, 1.4 times from an experience based focus achieve faster revenue growth compared to others. And it's because the message landed, and what they were targeting for as a desired outcome was how are we gonna go and capture more clients, how are we gonna go and capture our market more effectively. Conversion is a really big part of that too. Right? Speed to conversion is really important for anyone and everyone, especially if you're in a sales organization. It's how do you convert those leads faster or or how do you capture that more effectively, more efficiently? And just the uptick from interactive content, which is what you receive from Tiled in our micro apps relative to static content as a conversion rate almost doubles. And, actually, Tom, it's still yeah. You have something There's there's an interesting stat with this that I just wanted to paint because, you know, yes, these are some third party stats, but we've actually got one with IBM. When IBM decided to make the switch from their static slides to these micro apps, they've now seen about a 250% increase in content engagement. Now these are really focused, on their top accounts, their top clients. And so just to kinda give you some more numbers that line very well with this kind of static verse verse interactive, proof. No. Very helpful. And I think, it's a really good example to share and showcase because it does absolutely track back to something that can be quantified, which I think is really important to all of us in our everyday workflow. And finally, higher win rates. Right? When we see, for external facing, members of our organization, sales teams, things like that, that actually put the effort into a format that is far more powerful than static, you know, PowerPoints and PDFs. The win rates just increase significantly as well because it proves your audience that you know what you're talking about. So moving on from static versus interactive. And, you know, going back to the poll and who's here on the call, some of you may have experienced this when trying to be qualified for a better way to get curate your message and get it across with other design studios or platforms and other formatting tools that is just something better than, a a PDF or a PowerPoint. I don't wanna lean in so much of the static versus interactive because I think that's very binary. I think there's a lot more to be said about this. And when you actually take what your content is and turn it into something that leans into as a conversation, and that's how we look at micro apps, Conversations, not presentations. And to give you an example, here is just a a highlighted financial pitch deck right here. And you can start right out of the gates by looking as as you work through this particular formatted document here that, like, okay. We have hover states. We have interactivity. We have animation. We can get started. But I want everyone to understand the most important thing about this that we believe to just really ring true is a micro app as a conversation is a nonlinear journey. Static content formatting is a linear journey. It is page to page read through. I am being told by the author how I'm supposed to absorb this story, absorb this message. Right? Like, here's here's one part of it. Now you have to go on to the next. The the best part about micro apps in this case is we give agency back to the audience. And I think if we take that a step further, everyone here on this call in some form of fashion as a human being is an audience to online content. We are delivered every day sitting in front of our computers, and we know right out of the gates the good ones and the bad ones. And I think we all deserve better, and I think our audience all deserves better depending on which side of the table you're on. So as you can already see through the table of contents, if I wanna look at the problem, that's great. But if I wanna go to the market, let's go to the market. Like, okay. I'm interested now from the market, like, how the product works. Right? We're giving that power, that agency back to our audience. And taking it a step further with micro apps that makes it so powerful is the intelligence layer. Right? Where when you when you deploy a micro app, you publish it, and you get it in front of the people you need to get in front of. There's analytics that come in on the back end that you can go and track. You can see where people engage. You can see what resonated. You can see how much time they spent on a particular section of of your presentation. And that's exceptionally powerful because now you're armed with intelligence to do the appropriate follows up to curate the next message to make sure that it lands. So, yes, there's this static to interactive, piece that we all really wanna land on, and everyone deserves interactivity and engagement far better than anything that can be produced in a static environment. But at the same time, like, who's gonna speak for you when you're not in the room, and how are you gonna get that message back to yourself? How are you going to get that feedback? And when you send out a micro app after giving a presentation and someone goes back to look at it, you can go back to see what continues to resonate, like I mentioned. So, again, it's carrying the conversation on where you don't actually get to be there to understand what's gonna keep it going and understand how to follow-up. And I believe that's just really important with any sort of engagement, especially when you're trying to get your message across. So let's meet Tiled today and where we are. And if you look at the matrix and where we sit relative to content creation, right, there's low effort and high effort. High effort required design resources, graphic design teams, coding in some particular cases. There's low efforts. We've all created a Microsoft Word document and exported it to PDF and shared it. Right? Like, didn't take a lot. There wasn't too much that really needed to go into it. But moving into that sort of high impact, low effort space, that's where micro apps really land. You don't need to have a graphic design team to make your content stand out. You can leverage a template. You can personalize it. You can curate it, and you can deploy it. And and I think that is what makes this so powerful as a as a part of any team's content strategy. But taking it a step further, and I've not seen any questions really come up about it just yet, but we get this question a lot is how is a mic rep different from a website or an app? Well, if we look at website, there's usually heavy coding involved and it's it's as a piece of marketing collateral. It's as much information as possible, but not subjective and certainly not personalized to every individual that is coming to look for information on that site. So when you look at a website, you can kinda look at it as a library. There's all the information you need about something in the world, but, like, I still gotta go down to the right aisle and I still gotta go down and pick out what I'm actually looking for. This is where the micro app really excels because the micro app is the exact book in the library. Right? It's what your audience came looking for, and it's opened to the right chapter. So anyone can go in there and scroll. And and the similarities come up obviously and maybe I apologize I should've mentioned before is just how micro apps are hosted. They're in HTML five HTML format, and, you know, they're open in a web browser web browser typically. So that's where that common misconception occurs, and that's why that question comes up. The best content strategies for teams include both. Right? But it's just looking at how you want your websites to scale the reach, but your micro apps to scale the relevance. Taking it a step further, you get to personalize it. There's your speed to the ROI, which everyone's concerned about when it comes to performance, but also the intelligence aspect of it with actionable insights. If you're still with me, and I hope you are, I wanna lean into the partnership that we have with Seismic today because, it has been exceptionally powerful. We've been partners of Seismic for quite a long time now. And if I'm being honest, I think it is a very authentic, organic, natural partnership. And the reason I say that is when you look at the content strategy or even the content stack of any organization, there's multiple tools that are always in play, but the the workflow starts in the same way. Right? Design and creation, ideation, what are we trying to get out? Is it marketing collaterals, is it sales presentations? You know? And how are we gonna make sure our brand guidelines and assets are all hit? We're not here to replace the design platforms and tools you have. As I mentioned before, we wanna meet you where you are. Okay? So we really wanna lean into those design tools that you're using that you have become so accustomed with even if the design tool is something as light as a PDF, or a PowerPoint, things like that. Right? Like, we we have the ability to bring those products and those messages and those products into Tiled. And so the stronger teams are using Figma, Canva, XD, everything like that, but making sure the design stays where it is. But then using Tiled to enter micro apps as the format of choice. Right? Bring all of that assembled into Tiled, create it as a micro app, add layers of interactivity, add personalization, make sure it's adhering to brand guidelines, and make your minor tweaks there. You can bring the assets into where needed, but everything aligns to what the team originally intended with that message meeting their audience where they are. Now the final piece of that from design and creation to formatting, and assembling is deploying that, and this is where Seismic's an expert. Right? They're the best in the space at content management for enablement teams, sales teams, marketing teams in this case, so that you have a place and a source of truth where your content sits. You get to see how it performs, and you get to selectively choose where it gets shared. And through our integration with Seismic, we do that very effectively today. You get all of your tracking. You get all of your analytics and performance through Seismic. Your ability to determine who on your team should get these micro apps and have access to them by landing in the library and then sharing across the workspaces and manage the same way you would manage any other content or format. So we're really proud to be partners with Seismic. It's been a long, very, positive journey with them, and we continue to work with them and improve on all of, all of the ways that we can as content strategies change over time, for many years to come. I think it's always important that when we're speaking to someone when we're speaking to an audience that there is this level of social proof. Right? And I think, some of the things that really common that come up commonly are like, well, what do we use micro apps for? And, traditionally, it has been a lot of external use cases. Right? Overviews, presentations, RFPs, launches, things like that. And and to highlight a couple of our our our best clients today, I wanna provide an example that we have with a FinServ client who actually pivoted their finalist presentation around micro apps because their clients were using micro apps, and that was the expectations from the customer now. So their audience was being served at micro apps through various other sources. And when they caught wind of that, they changed their content strategy, in this case for finalist presentations and brought them into Tiled and deployed them as micro apps as well. So it was actually an influence that came downstream moving upstream into the organization that was responsible for creating that content. So we'd love to hear that. And since pivoting, they've scaled microp users across many other things besides finalist presentations. The other one's a little bit more interesting, and the reason I wanted to share it is because it does stand out differently than something that just lands as a presentation or an RFP or or a product overview. One of our tech partners excuse me, our tech clients, I had marketing collateral. And in this case, they needed to share a newsletter on a quarterly basis. They had some challenges ahead of them. They served over 2,000 clients. They had just a team of nine. As I said, they're you know, as as I mentioned before, you don't need to be a designer or graphic designer to excel in this platform and they weren't designers themselves. But what they recognized was, the newsletters they were sharing performed moderate at best. They had really low open rates and when they wanted to solve for this unique, opportunity, this unique circumstance, they brought their newsletters into Tiled to turn turn them into micro app. And quarter over quarter, they saw a 73% increase in webinar registrations that were, marketed in the newsletter. They saw, the customer positive response at 78 and they had a 32% increase in open rates. So I'm only sharing that because we wanna be able to showcase some of the other some of the other ways teams in large organizations are using Tiled and our micro apps subsequently. And moving that internally, Sterling, I think you have a really good example of how one of our clients today uses micro apps internally. Yeah. I I I wanted to bring up just another use case. I know we were talking about some external use cases, and there was a great question talking about, well, you know, are my graphs only supposed to be for external use cases? And the answer is no. We we were we've been working with a larger manufacturing company that creates some very complex machines, and they realized that they wanted to create an internal playbook that easily outlined and allowed for a seller to go into Seismic, go into this playbook and find the exact answers, whether those were, you know, overview videos, battle cards, anything of that nature. And so as we release that first one, this was shown to one of their executives, and that executive said, after seeing this internal micro app for internal purposes, that he said that if they'd had this, internal playbook even just fifteen years ago, they would be number one in in industry. No question. And so we found that these internal use cases have become very, very strong because it lives within Seismic natively, can be put into pages, and then surfaces up the content that sellers want very quickly, all while you are tracking that all within Seismic. That's great. Thanks, Sterling. I think it's a great use case as well, and it just showcases the versatility that can that Tiled has across organizations. Moving on to to a specific customer story, and I'm I'm not gonna spend a ton of time on this directly because it's now live and can be accessed at Tiled through our case study. But Expedia is a great client of Tiled. They've used us now for a few years. And, for those of you who are at Seismic Shift event, we had a panel with Beth Potter, from Expedia where we sat on stage and we talked about content and how micro apps, enable teams to effectively, curate and deploy the message where they need it. So in this particular case, this example was there was a high stakes RFP at hand, and they were looking for a format and a way to get their response ahead of their competition in something that would allow them to stand out. And for a first case scenario with leveraging Tiled, they really knocked it out of the park. So they sent the micro app instead of the static, instead of the static deck. The response they got immediately was that no one else is doing this. They won the deal based on the content being cited as the differentiator, and then that created this, you know, virality inside of Expedia to go and say, hey. Micro apps now need to become the format of choice going forward. But this is where it gets very interesting, and this is where we can all start thinking about it better when we wanna be thought leaders in content and how to get our message across to our audience. They sent the micro app before the meeting. So people, that they were going to have the meeting with opened it, interacted with it, spent time in certain spots of it, and they got all of that intelligence and information back beforehand. So they didn't come into the meeting blind. They came in with context. They came in with targeted conversations. The micro app was speaking on their behalf, collecting feedback before they even got to have the conversation, And that is the power of this formatted, document going forward. And this is one of the things that we have our customers, lean into from a from a use case, regularly now because of the additional layers that come into, you know, pre conversation, curation, and then post conversation follow-up. But now it's an enterprise opportunity for them inside of Expedia. It's not just RFPs. They do trade show leads, capture partner campaigns at scale, interactive training, and now they would have run templates based template based customization so they can scale even faster. And I think Beth sums it up perfectly. If you have a complicated process or product that needs explaining, we're always going to think about how we can use my graphs so they're easy to stand up and maintain. Definitely, if you get the chance, read read the full case study where you can. You can access it, in Tiled's website, but it's also live, from our marketing department. And finally, to wrap this all up before I pass it off to Sterling, the tie the partnership with Seismic, we've been at this, like I said, six plus years. It couldn't be more organic and natural. There is a close reliance on each other to make sure we're delivering the appropriate solution to our clients. A lot of trust comes with that and, we've been able to rely on each other very, effectively, just to base out on where we stand and fit, the solution for our clients' content journeys. Sterling's gonna showcase this going forward, but the native integration we have today just allows you to build quicker, stand this up faster, and actually lean into the design tools you're already comfortable with so that you can then deploy it and scale it, which is what Seismic does best. Right? Personalize those experience across the organization all on brand with all the intelligence associated with it. Thank you all for your time. I hope, I hope it was worth it. I'm gonna pass it off to Sterling here going forward so we can dive in deeper to what Tyler looks like. And, and, hopefully, this achieves everything you, you expected to as you as you join this webinar. Thank you, everyone. Fantastic. Let me go ahead and get this pulled up. And I I'm really excited to share this to Tom's point. Right? We've been working with Seismic now since 2019, continuing to try to innovate and push push the envelope in terms of what's even possible. And with this, we are very, very excited to be announcing and and actually releasing the Seismic with their winter release personalization. So for those of you who are familiar with, some of the personalization capabilities within Seismic today, like, live docs, for example, where you have a a set presentation where there indicated fields and areas that a seller could go in and personalize, that is now coming to my reps, which now allows for them to come in and be able to edit them within the certain compliance and regulatory practices that you have in place, and we will talk through that. So today, I wanna walk through what this personalization, experience looks like, both from an admin perspective as well as a seller perspective so you are aware and know what you're able to do. Obviously, as we go through any sort of questions, put those into the q and a so we can help answer them, but really looking forward to this. So as we jump in, for those of you who have built micro apps or somewhat familiar with them, what I'm showing right now is our, builder or the, where we go in and assemble the micro apps. For those of you who have not built a microapp before, don't worry about this. But I'm very excited to show that we actually have now updated that builder that is live in Seismic today. So any specific questions, put in the q and a, talk with your Seismic account team, and we'll make sure you are enabled on that. But let's get to the meat of everything. So right now, we are going to start I'm gonna we're gonna pretend we're Eric, an enablement manager, but just think of this as an admin within Seismic. And what we're going to do is we're gonna go in and create a template that a seller can go in, and maybe they're creating it for this fictitious company smart card. So in here, what we'll do is inside of our or your Seismic tenant, you will come over to the left side, click on library, and then when you have the interactive content offering enabled in your tenant, when you click on new, you're gonna have this option about halfway down that says Tiled micro app. I do want to, call out that this is only for those who have this add on enabled. If you don't see it, talk with your Seismic account team and talk through what that would look like to get it turned on. So I'm gonna go ahead and click through this, and what we're essentially doing is just doing the initial setup of how to create or creating this micro app. So we'll quickly put on a name, maybe throw in a, thumbnail, and we'll go ahead and create the micro app. So here we are. We are now in the kind of the assembly phase of the content. We're gonna go in and I'm just gonna build the first page for simplicity's sake, but let's go ahead and add a couple things. So I'm gonna go down here to my assets on the bottom right. I'm gonna go ahead and drag that and drop it here to the top where it kinda puts us as the page background. Now let's go ahead and add some text, some images to bring this content to life as this is going to be maybe a pitch deck, for example. So I'm gonna come up to the top middle. These are our interactive widgets that we'll just drag and drop onto the page. I'm gonna come in and grab the text one. I'm gonna drop it down below. Let's add maybe an image for the top left. There we go. And then we'll add in a couple other, text and images for this first page. Now this is where the fun part really comes in as an admin because this is now where you get to go in and decide what do you want me to be personalizable for a seller. So in this example, maybe up here in the top right, I'll select this where this image is or this kind of placeholder for an image is. And I want this to be editable so that they could put the client logo, for example. So when I clicked on that, on the right side here in the middle, it will say image type and static. Static is really just essentially saying that static is not personalizable. So any content that that's the default. So where I need to go is now flip it to personalizable here on the right. Once I've done that, there's gonna be a little pop up, and this is where then you get to go in and put in some information about what you want this personalizable object to be. Highly recommend putting in what it is. So in this case, you get, you know, company logo, and then you can decide if you want a default image. If you don't put a default image, then it would just be blank. So totally up to you on on what you wanna do. So I'll throw in, you know, this blank logo, Ipsum placeholder logo. And then down below, it'll say required. Now this is an important piece just because we know there may be some areas that are you must have the seller fill out before they send it. Other pieces, they may not need to, so this is where you can indicate that. I'll go ahead and hit create. You'll now notice that it shows this logo. It's some kind of placeholder logo here, and now I'll do the same thing with the rep name down below. I will click on it, go over to the right side that says text type. I'll click on personalized, and then this does look a little bit different. But in this case, I put now rep name, the default text that will show up in that text box. Really high highly recommend putting in exactly what that seller is supposed to put in. Again, required for sharing, you can put that in, toggle that on if you want, and then hit create. So now you'll see that I do have some text here unlock your financial potential and then even some images here on the right side of some cards. I have not clicked on those because let's pretend that my compliance team says, hey. Those have to be that way. They cannot change. Sellers cannot edit them. So because of their default state of not being personalizable, I'm gonna leave them as is, and I'll show you how that then comes into effect later on if a seller thinks that they are going to go in and personalize unlock your financial potential, for example. So let's say we're done. Again, this can happen across any number of pages. I'm just doing the first one for simplicity's sake today. I'm gonna go ahead and save this. And as we go through this process, because micro ops live natively within Seismic, meaning they are treated exactly like a PowerPoint, exactly like a, PDF, meaning they can be, you know, have certain metadata put into them. They're gonna have the version control there. You can, you know, pull them up on the specific pages or profiles, same sort of process. So I'm gonna go ahead and add to the profile. I'll do maybe the sales profile, and we'll go ahead and hit publish. Up here in the top now, you'll notice as published version1.o. I'm gonna go ahead now and we're gonna move on to now the seller perspective. So as an admin, you just came in, you made those edits. Now we're gonna move into the seller perspective and show them going in, finding the content, and then being able to personalize this, allowing for this personalization at scale. So as a seller, they're gonna be able to go into really wherever. It could be on the home page and they go up in the search bar and search for it. They could go into doc center. They could go in and find whatever profile or page that they wanna go into. In this example, I'm going to doc center. I'm gonna go into all content. And then on the search content piece, I'll type in smart card template. There we go. We've got a couple different options. In this case, I'm gonna do the mic wrap. To know it's a mic wrap, it's going to be this, blue square with the white t on it, and I'm gonna go ahead and click on it. When I click on it, it will then open up this editor view. This is what will happen every time there's a personalizable mic rep. What happens is on the left side here, you're going to have all of your fields. You'll notice you have all fields, required fields. This is where they can go in and fill out the information. And then really kind of in the middle on the right side is where you're going to see this come to life. So let's start real quick and start to change up. We'll go ahead and change the company logo. In this example, we are trying to make sure that this follows the same sort of, editing parameters that you already have in your Seismic tenant today. So I know some organizations have it pretty locked down where there are only libraries you can pick from, and so we're trying to make sure that this is following a very similar flow. In this case, though, I'm just gonna click on upload image because I have it on my desktop. There it is, smart card logo. I'm gonna click open, and now you'll notice here where it used to say logo ipsum, it now shows smart card. Now maybe let's go down below where it says rep name, and I'm gonna click on here and let's type in Sean Richards, for example. Right? Now let's pretend that as a seller, I I'm like, you know what? I wanna change the, unlock your financial potential. I wanna change something else. Right? I will try to click into here, and you'll notice I cannot do anything. I will not be able to edit it because that has been locked down. It was not set up to be personalizable. Same with maybe the, images over here. I will click here all day, and there's nothing I can do to change it. And so this is just showing that you can set up the right guard wells and parameters to follow with what your compliance team is okay with. Now this would go through all the pages that you have some personalized personalizable fields on. And then once you're done, they will then go up and hit save. Now I wanna call your attention to where this is being saved to. Up here in the top middle or kind of in the top left, you'll notice that then it is saved onto their workspace. So very similar to, like, a live docs flow. If someone goes in and creates a live doc, it will then go to their, workspace allowing them so they're essentially creating a copy or a variation of that master template that the admin created. And so here it is, the smart card template. I'll click back in. You'll see it's been updated. Right? Sean Richards, smart card. At this point, you will then be able to do whatever you were intending to do with this piece of content, whether that's viewing it internally. You can also go in and share it. And when you are sharing the content, you can share it both through LiveSend, through digital sales rooms, and that's probably one of the most powerful ways we've seen micro app shared is through a digital sales room. Because with a digital sales room, you're able to go in, make those customizations, really personalized it, and even more so with all the recent enhancements that that just came out. And now you have a personalized micro app to go into that digital sales room. It's just gonna make a beautiful experience. So you'll be able to go through in this case, I'm gonna go ahead and throw in a couple, maybe an email. I'm gonna hit create link, Same sort of way. And so similar to what Tom was talking about, these are web based, but as someone goes in and views this, you do not need to have someone download something special. It'll be viewable and renderable with inside of the Seismic technology. So nothing to worry about there. So I'm gonna go ahead and hit copy link. I'm gonna go in and now show you what it looks like maybe from the receiving end of, let's say, a prospect or a client received this from Amanda, for example. What they'll do is you'll get this view and say, alright. I wanna open this mic wrap up. Here it is. You'll see it as personalized. They'll be able to click through. Now one thing that is pretty unique and pretty awesome in my opinion is the level of analytics that you will be getting. So inside of a mic wrap, as you saw, Tom was able to click through various pages. And on any given page, there could have been any number of pages, you know, with sub clicks and other things. And so what we like to think of this or say is inside of a mic wrap, every click in a mic wrap is a page. And so in any given page, you could have two to three, four, or five clicks. Those are going to be pages that then when you on the receiving end, so as a seller in Seismic on the engagements tab, I can come in and really get a distinct view of alright. They look the first page for this long, the second page for this long. And so back to the Expedia example, that is how Expedia knew and understood exactly what the prospect was actually looking at and what they cared about because then because they were able to go and track that all within sight of Seismic. Very good. K. I think that is everything on my I'm gonna go ahead and stop sharing my screen. Make sure I'm not missing anything. K. Very good. So that was that again, that is coming out with Seismic's winter release. The new builder is available today. Winter release is coming out in around February, But I think, Lauren, correct me if I'm wrong, we can jump into more of that q and a. Taking a second to get back on stage. But yeah. So, thanks so much, Tom and Sterling. That was some really great, walkthroughs, examples, and that new builder looks amazing. So something to think about for anyone that is, you know, using some of our LiveBot technology today, how, you know, you can make those presentations a bit more interactive with this. So I think I saw a couple of questions come through the chat. Some questions we've answered already. I'm happy to, answer those live. One question, Sterling, I think this might be for you. During your presentation, Kathy asked, if you don't make the personalization required, such as a client logo, does that placeholder still show the final product or nothing will appear? Yeah. Great question. So if you put a placeholder in and they and it's not set as required, then it would just show the placeholder. If you don't put a placeholder in and you still put it as not required, then nothing would show. It'd be blank. Okay. Thank you. And then Travis on, this is more towards the builder questions. Travis had asked, can variables be used with this for personalization? Right now, no. So if I'm understanding correctly, and Travis, if I'm off, please, you know, clarify in in your in in, like, the chat or something. But with variables, I'm I'm imagining you're thinking of maybe, like, live docs where you can have auto you know, almost have it pull data in automatically, and and it auto kind of personalizes different fields inside the experience. Not right now. Right now, these personalization pieces are, call it, more manual or a lighter version of it. That being said, that is something we are looking at exploring as kind of the next phase. So right now, no. But that is something we're looking at of being able to bring variables and be able to have data being pulled in just like a live doc would. Awesome. Okay. So if if for a reason, Travis, that didn't answer your question, just drop it in chat so we could see, and then we'll clarify further. And then Alexis just asked, sorry. I may have missed this, but when I create and open a tile micro up in library, my builder doesn't look like this one, Sterling. Oh, yeah. That's because it's, it's not launched yet. It is in winter. Well, so yeah. We're we're slowly launching the pushing out the new builder, so it did get released probably a week ago. It's been a kind of a manual push. So if you would like that, Alexis, turned on, we can definitely get that push. We just need to talk with Seismic's product team to to get that turned on. Perfect. Let's see. What else can we as we're going through these, if you have questions, please do put them through. I think something that was asked and something that maybe we just clarify, like, to the rest of the audience here as well, it was asked, you know, can if we deploy these micro apps on our website, like, to external clients, do those clients accessing the micro app have to have licenses to Seismic? So I think it's maybe good to clarify a little bit of, like, when you're making these, who can access them and things of that nature. Tom, do you wanna take that one? Yeah. Sorry. I I wasn't sure there, Sterling, if you were still taking them all. So no. Yeah. When, when micro apps are embedded into websites, they said there is a piece of embedded content that anyone can access and scroll through and leverage. So, no, there's no need to have a license directly with Tiled to, view and engage with that content. With a follow-up with that as well, which I'm glad you brought up, Tom, the only individuals that are going to need a license are those users inside of Seismic who would be touching, sending, viewing, or consuming the content internally just like a Seismic license. So, typically, we call it an add on because you're just adding it on to the number of licenses you have within Seismic. As you're sending it out externally, you don't need to. Similarly to Seismic, you don't need a license for you to send a DSR to someone externally and view it. So Great. And then we have a question around so we did have a question, and I know we we kinda answered this already around I think it's on top of everyone's mind, like, AI. Right? So, like, what are, like are we going to embed this with Aura AI? Is this tile maybe coming out with with other AI. I don't know if we have a a good answer for this. There's something to maybe, like, if it's a broad answer of, like, what the road map might look like and what we're thinking. So I don't know, Tom, if you wanna take that or Sterling, if that's you. But Absolutely. Yeah. We're, internally at Tiled as an organization, we are aggressively pursuing our AI strategy, and, actually, we're landing on that bringing into our product road map going forward. So you'll see more information around that, coming out. As we work with Seismic, and we continue to improve upon our integration and our products working together, we, we are very much aligned with Seismic's strategy of incorporating AI across its entire ecosystem, and our intent is to have the same sort of functionality and availability that Seismic brings to all of its clients, effectively, carry over to, how they're using Tiled, via the integration today. So more to come there, but, yes, it's very much top of mind and our product teams are working very closely to provide that solution for everybody. Great. We've had another question come in that I think we can we can answer live here. So I'll share it so everyone can see. Can you have PowerPoint PDF slides that live in the content library added to tiles? If yes, and we update the PowerPoint file by adding a new version to that file, does the slide update automatically in Tiled? So the way that we see if you wanted to let's let's pretend that there is a, like, an internal playbook, let's imagine. And there is a specific, you know, product overview PowerPoint that you have that is part of this new product launch that you want to embed inside of the experience. The way that we are typically seeing those content pieces being brought in is either through, like, a live send link that allows for the content to be auto when it's auto updated, then it will automatically update inside of the inside of the mic wrap because you're just iframing it in. Or because it was being viewed internally, you can do kind of like that internal share link from Seismic and allow for that to be done. Same with if you were to share it externally. So we see a lot of organizations going in and creating, like, RFP, experiences or proposals, and maybe that proposal needs to be in, like, a PowerPoint format. What we'll do is we'll see the Tiled be built, embed a live send link or a digital sales room link of that PowerPoint, PDF, etcetera. And then as that updates, it will automatically update. Hopefully, darling, that answered your question there. And if not, please drop it in the comments. So just to be clear there, I think I understand what they're asking. Like, so they have a content library in Seismic. There's no way to, like, say, point in tile, like, point to this slide in the content library and every time and like pull that in and when that updates then the content will update. I think that's kind of like more of a question as well. So really just linking to wherever that content lives in Seismic, and is it gonna show? So yes. As long as. you're Use the slide deck that's in the library and, like, then yeah. Yeah. So, yes, you would be able to because you're just doing that kind of evergreen link, and you can just link it to in tile. So let's protect or in that micro app. So let's pretend you create a button that says, you know, product PDF. You can just click that button, and because that's got the embedded URL and it could just open up to that page, which then should have that newest version available if that was what was published in Seismic. Cool. I'll give everyone a minute to ask any more questions to Sterling and Tom. If not, you know, I know I've seen some comments in the chat like Sebastian, that's great that you're a long time user of Tiled and, you know, it's working really well for you guys, and you're super excited about these innovations. Maybe we can feature you somewhere at some time to talk about those. But if there are no more questions I know, Sterling, Tom, based on the questions that were asked, and I'll wrap up with a couple, like, just kind of CTAs, like, for everyone on this call. Is there anything else that you think you want this audience to know or, like, anything else that's come to mind, from the q and a that you wanna touch base on? None top of mind just yet, but please don't hesitate to reach out to us directly. Or if this case you are, a Seismic user, obviously, reach out to your customer success manager, and they can pass that information along to us. We're really excited to join everyone's content journey in this case. We believe, you know, micrographs are a format of choice going forward, and and, we're really, we're really encouraged by the amount of people that showed up to learn more. So thank you all very much for that, and, we're here to support you in your needs, answer the questions as they come up, and we look forward to working with you all more going forward. Yeah. I encourage everyone, if you haven't, check out the docs section. It will also be available on the on demand page. See how even at Seismic, how we're using micro apps for our fall release and a lot of our other content. But also the showcase page that, Tiled has has some really great examples. To pinpoint off of Tom, if you're interested, please reach out to your CSM to kind of learn more and how this integration works, and and getting that, over the line. But, one last thing will be we do have a peer to peer session. It was scheduled for tomorrow. I know some of you have registered, but we've pushed it back to after the holidays. More people can attend for December 4 so that we'll be able to deep dive a bit more into use cases, and and how Tiled works. So if you're interested and you found this interesting, this is another session to kind of dig in a little bit further, into the partnership with Tiled. So that will also be on the follow-up email for you guys to register. It's also in community as well as our newsletter, so you can't miss it. And, yeah, I just really wanted to thank, again, Sterling and Tom for your time. Interact like, micro apps, interactive content, which we know is the way forward. I think this is a great a great partnership and kind of like a no brainer for a lot of our customers. So, yeah, I appreciate you educating everyone, on today's call, and we'll, be seeing more of this team to to educate you guys a little further. Thank you. Thanks, everybody. Thank you.